01
- Creative Building
When employees take the lead role.
The DNA of Ammann + Schmid AG, packed into 40 seconds.
Ammann + Schmid AG
The Heizonauten – heating with heart and mind
After the management buyout, we sharpened the brand profile and gave the company's DNA a face.
- Industry
- Industry
- Year
- 2010–2026
- Services
Starting point
A passion for the craft is the focus and forms the foundation of all communication. Together with the new ownership team, we consistently carried this guiding principle inwards and outwards and made it stick.
Approach
3 owners, 2 Creative Nomads.
Result
Sharp positioning with a striking visual identity that stands out in the market and clearly sets the company apart from its competitors. The Heizonauten aren't simply out and about for their customers – they're on a heating mission. And the authentic story is always at the heart of it.
4–6 video references and employee portraits per year
6–10 Instagram stories per year
Workstreams
02
- Creative Building
When the boss rolls up his sleeves.
What does it take to become a Heizonaut at Ammann + Schmid? The owner and his long-standing employees give the answer themselves. Filmed in the middle of everyday work, with simple technical means – and all the more genuine for it.
03
- Creative Building
- Creative Pulse
References straight from the scene.
No studio set, no script: every year we shoot four to six references and employee portraits right where the work happens. With simple means, close to the people – and always with a wink.
Social media posts tease events and references.