01
- Creative Building
A round of introductions with a difference.
Explained in 50 seconds what others need an hour-long pitch for: staff portraits, video sequences and text merge into a short story.
Iten Bühlmann & Partner AG
When numbers write stories.
A generational handover is about more than the balance sheet: it also shapes how a brand will be perceived in future. The long-established fiduciary firm Iten Bühlmann & Partner in Wetzikon used the handover to sharpen its profile and open up new client segments. A new positioning – the same drive: a love of numbers.
- Industry
- Services, fiduciary
- Year
- 2014–2026
- Services
Starting point
Numbers are never just numbers. Behind them lie stories, expectations and plans. Whether it is a fiduciary mandate for a company or a tax return for a private individual – at Iten Bühlmann & Partner, clients are looked after with the greatest care. What carries the business is trust; what defines it is personal contact. Both were to be felt across every piece of communication.
Result
The numbers were given a face – in personal conversations as much as at the now legendary client event «Grill & Chill».
Approach
2 owners, 2 Creative Nomads.
1 story concept a year for the client event, incl. giveaways
3–5 illustrations a year
3–5 staff portraits a year
Workstreams
02
- Creative Building
The explainer series «Trusty».
What is confidential cannot be filmed. That is why «Trusty» explains topics such as cohabitation or property management as animation: it shows the issue rather than the case – clearly, likeably and without touching on clients’ privacy.
Explainer series «Trusty»: title images and scenes from the films.
03
- Creative Building
Illustrations with style and recognition value.
Stylish illustrations shape the brand: reduced forms, warm colours and characters with personality – on invitations, banners and giveaways. From the legendary client event «Grill & Chill» to the sponsorship activities for Harmonie Wetzikon and the Andreas Weber Foundation, a distinctive visual language emerges that makes Iten Bühlmann & Partner recognisable at a glance.
Illustrations for sponsorship activities: Harmonie Wetzikon and the Andreas Weber Foundation.
Client event «Grill & Chill»: invitations and scenes.
04
- Creative Building
The people behind the numbers
Anyone who hands over their finances wants to know whose hands they are in. That is why short portraits show the team just as you would meet them in the office – no studio, no speech bubbles.
