Two garages, two names, one team: two brands became one – with an identity that puts the skills of the engine whisperers centre stage.
How do you bring together two locally rooted garages that carry different brand names but share the same expert team? With a new name that sticks, is understood at once and fits both locations. That is how «Ortsgarage» came about.
2 owners, 2 Creative Nomads.
Both garages now appear under one shared brand. Duplication is a thing of the past, and the team can focus entirely on what it does best – whispering to engines.
In a brand workshop we defined the brand matrix and the company values together with the owners: people, results, company and performance, with the promise of the engine whisperers at the centre. The matrix is the basis for everything that follows.
The brand matrix records what Ortsgarage stands for.
Two names became one: «Ortsgarage». The brand panel brings together wordmark, acronym, colours, logo extensions and applications – from the loyalty card to the service tag. An overview that shows what the brand stands for.
The brand panel: wordmark, acronym, applications and imagery at a glance.
The brand animation sets the new brand in motion – from the acronym «OG» to the finished wordmark.
Engines are more than work here. The brand’s own imagery therefore puts both at the centre: the people and the machines they burn for. With petrol in their blood, of course.
Photo series for the website and the brand: the team at work.